2/12/2008

Commercial Real Estate Finance Niche Search Results @ Google

Explanation of Study

This study details 24 searches performed at Google and the top 10 sites that were returned in the results. If more than one page was returned form a site, that result is excluded and the next unique site in the results is used. The searches all relate to the commercial real estate finance industry - a unique and lucrative segment of the mortgage industry. Search phrases were chosen based on the number of searches they received last month (according to Overture & WordTracker databases).

Please note that due to the constant shifting of the SERPs, the results of this survey may no longer be 100% accurate. However, the author of this survey (randfish) has closely monitored these search results for the past 9 months and the results have been surprisingly static, only shifting a few positions/sites per month. Most of the websites have held results in the top 10-20 since monitoring began in March of 2004.

Analysis follows the chart at the bottom of the document. This report was sponsored by the Avatar Financial Group, a hard money lenderExternal Link based in Seattle, WA.

Legend/Key to Results Chart

Below is a key for the table columns, please note that analysis on SEO factors (links, PR, etc.) was performed on the top-level domain (TLD) rather than for the individual page.

  • Pages GG
    # of results returned for the search - site:url.com
  • Backlinks GG
    # of results returned for the search - link:www.url.com
  • Backlinks Y!
    # of results returned for the search - linkdomain:url.com -site:url.com
  • Backlinks MSN Beta
    # of results returned for the search - link:www.url.com -site:url.com
  • Archive Date
    Earliest Month & Year listed - automatically extracted from the Wayback Machine
  • PR
    PageRank in Toolbar for the top-level domain (home page) of the site
  • AAP
    The position of the site in a search @ Google using allinanchor:keyword phrase
  • Quality
    Personal analysis of the relevance & quality of information provided on the result page by the author (randfish). The results are on a scale of 1-10 with 10 being an exceptionally high quality result and 1 being a completely unrelated/useless page. Quality is measured by both the relevance to the search term and the quality of information provided. Therefore, a page which offers quality information but is not relevant to the search topic will receive a low rating.
  • Type
    Each result was fit into 1 of 5 categories:
    1. (C) Commercial page - direct company seeking business
    2. (L) Listing Site - offers listings/services for others; an indirect commercial site; i.e. classifieds, referrers, etc.
    2. (S) Spam page - offering useless jargon/links or PPC ads without unique content/services
    3. (I) Information page - providing information about the search term; i.e. articles, definitions, etc.
    4. (H) Hub page - providing primarily links to resources offering information/services; i.e. directory pages, etc.
    5. (O) Other page - pages which did not fit the classification system or where classification was unclear
Search Term/Top 10 Sites
Pages GG
BLs GG
BLs Y!
BLs MSN
Date
PR
AAP
Qual
Type
Commercial Real Estate - KDS
1. www.loopnet.com/
2. www.vandema.com/
3. www.remax.com/
4. https://www.ccim.com/
5. www.commercialrealestate.com.au/
6. www.property.com/
7. www.pikenet.com/
8. www.commrex.com/
9. www.reforum.com/
10. www.rebuz.com/
12700
186
1300
1420
8340
2050
6470
103
30
3400
417
363
2420
416
289
210
215
64
114
302
56500
11400
112000
26900
459
1680
6960
601
488
2190
14704
11378
195688
33555
1172
2512
7464
968
1376
5021
Nov-96
Jan-99
Dec-96
Oct-96
Apr-99
Dec-96
Dec-96
Dec-96
Dec-96
Aug-00
6
6
7
0
5
6
6
5
6
6
1
3
5
4
6
8
7
9
11
17
9
8
7
7
6
7
7
7
6
7
C
H
C
L
L
C
H
L
I
H
Commercial Mortgages - KDS

1. www.c-loans.com/onlineapp/
2. www.steelheadcapital.com/
3. www.realwebfunds.com/
4. www.businessfinance.com...
5. www.rbs.co.uk/CBFM/Financing/Loan...
6. www.find.co.uk/Mortgages/...
7. matren.xbridge.com/main...
8. www.let-a-property.info/...
9. www.rebuz.com/
10. www.commercial-mortgage-loan.co.uk/
111
218
409
1560
15600
27300
79
8280
3400
63
59
130
86
228
0
1260
29
130
302
32
2160
387
312
5180
24700
21800
383
888
2190
82
1433
1959
445
5554
17854
5306
241
3231
5021
520
Oct-99
May-01
Dec-98
Oct-96
Jan-98
Oct-97
Feb-02
Apr-03
Aug-00
Aug-03
5
5
5
6
7
7
5
6
6
4
8
1
4
7
13
25
54
85
n/a
12
7
8
7
5
5
5
4
2
6
5
L
C
L
L
C
H
L
S
I
C
Commercial Loans - KDS

1. www.c-loans.com/onlineapp/
2. www.loanuniverse.com/
3. www.amo-mortgage.com/commercial.html
4. www.steelheadcapital.com/
5. www.hsh.com/comm-showcase.html
6. www.wellsfargo.com/com/bus_finance/...
7. www.invest-2win.com/comloans.html
8. www.businessfinance.com/
9. www.ge.com/en/financial/business/...
10. www.find.co.uk/Mortgages/.../

111
787
7180
218
853
18800
83
1560
17100
25100
59
216
262
130
1600
3930
141
228
9770
1260
2160
2410
17800
387
38700
128000
492
5180
141000
21900
1433
659
4959
1959
19717
111561
1205
5554
211692
5306
Oct-99
May-00
Dec-96
May-01
Jan-97
Apr-97
Sep-00
Oct-96
Nov-96
Oct-97
5
5
5
5
6
8
5
6
8
7
1
10
13
6
17
19
24
n/a
30
64
7
5
4
8
4
7
4
5
7
5
L
I
H
C
L
C
C
L
C
H
Commercial Bridge Loans - KDS

1. www.kennedyfunding.com/
2. www.arcscommercial.com/loan_programs/...
3. www.cooley.com/news/...
4. www.help-finance.com/
5. www.hylandfin.com/Bridge_Loans.htm
6. www.metmtge.com/
7. www.procopio.com/publications/pdfs/Shippey_...
8. www.businessplanfunding.com/...
9. www.finance-manager.com/...
10. www.globaleasing.com/financing-bridge.html

77
413
3470
154
322
25
371
303
37
14
47
56
430
93
55
126
55
50
36
4
151
120
1280
289
296
237
250
208
59
80
270
347
5618
289
296
237
250
208
59
80
Mar-97
Jan-98
Jan-99
Jun-00
Nov-98
Jan-98
Dec-96
Dec-97
Feb-01
Feb-97
5
4
7
5
4
5
6
5
5
5
19
74
n/a
9
14
5
29
n/a
8
10
5
6
4
6
5
5
4
5
4
4
C
C
I
L
C
C
I
C
L
C
Commercial Real Estate Loans - KDS

1. www.steelheadcapital.com/
2. www.help-finance.com/
3. www.rebuz.com/
4. www.wellsfargo.com/com/...l
5. www.loanuniverse.com/realestate.html
6. dmoz.org/Business/Real_Estate/.../
7. www.uboc.com/wealth/main/...l
8. www.businessfinance.com/...
9. www.hardtoplaceloans.com/
10. www.nationalcity.com/smallbusiness/...

218
154
3400
18800
787
1440000
2890
1560
12
1500
130
93
302
3930
216
394000
491
228
48
564
387
289
2190
128000
2410
5580000
11500
5180
171
24000
1959
289
5021
111561
659
1613131
5863
5554
241
12766
May-01
Jun-00
Aug-00
Apr-97
May-00
Jan-99
Dec-98
Oct-96
Apr-99
Oct-97
5
5
6
8
5
9
7
6
6
6
1
4
14
n/a
10
26
23
60
3
17
8
6
7
6
7
8
7
4
4
5
C
L
H
C
I
H
C
L
C
C
Commercial Finance - KDS

1. www.cfa.com/
2. www.cfol.com/
3. www.gecommercialfinance.com/
4. www.cfonline.com/
5. www.gecapitalfinance.co.uk/
6. www.moneycafe.com/business/
7. corp.bankofamerica.com/portal/homepage/...
8. www.nacfb.org/
9. www.businessfinance.com/
10. www.gmacfs.com/businesssolutions/finance/

260
27
31
20
233
4830
353
89
1560
789
84
75
69
14
72
83
15
19
228
291
450
468
547
345
153
832
672
266
5180
9990
1856
885
1373
260
387
3557
295
415
5554
10526
Dec-98
Dec-97
Oct-99
Dec-96
Feb-02
Dec-98
Oct-99
May-00
Oct-96
Dec-97
5
5
6
5
5
6
6
5
6
7
1
2
3
6
8
10
34
11
24
44
5
4
7
1
5
2
4
6
4
4
I
I
C
S
C
S
C
I
L
C
Commercial Mortgage Broker - KDS

www.steelheadcapital.com/
www.c-loans.com/
www.ezdesk.com/
www.startinbusiness.co.uk/listings/...
www.mortgageleadguide.com/...
www.commercial-mortgage-loan.co.uk/
dmoz.org/Business/Financial_Services/Mortgages/
www.totalseek.com/finance/mortgages/...
www.find.co.uk/Mortgages/Buy_To_Let_Mortgages/
www.mbaa.org/

218
111
625
5160
44300
63
1440000
183000
27300
8630
130
2160
674
1160
16800
82
394000
3760
21900
34800
387
2160
674
1160
16800
82
5580000
3760
21900
37473
1959
1433
689
966
22398
520
1613131
1696
5306
37473
May-01
Oct-99
May-99
Oct-00
Sep-03
Aug-03
Jan-99
Jan-99
Oct-97
Nov-96
5
5
5
5
6
4
9
5
7
7
2
n/a
12
10
21
1
n/a
n/a
n/a
n/a
8
7
7
4
2
5
6
2
4
6
C
L
L
H
S
C
H
S
H
I
Commercial Lending - KDS

1. search.epnet.com/direct.asp...
2. www.lendingtree.com/stm/sblc/default.asp
3. dmoz.org/Business/Financial_Services/...
4. www.financialstep.com/index.php...
5. www.frii.com/~afs/
6. www.c-loans.com/onlineapp/
7. www.self-help.org/commerciallending/index.asp
8. www.mmmlaw.com/services/default.asp...
9. www.hoovers.com/commercial-lending...
10. www.agg.com/Contents/PracticeArea...

213000
10700
1440000
4750
796
111
163
4820
240000
865
4290
59800
394000
254
201
59
92
29
26600
29
131000
2610000
5580000
1580
43400
2140
498
265
158000
617
103250
138000
1613131
5354
3953
1433
1500
608
80514
2438
Oct-99
Dec-98
Jan-99
Oct-99
Nov-96
Oct-99
Dec-98
Dec-98
Nov-96
Dec-96
8
7
9
6
6
5
6
5
7
5
16
6
3
5
4
n/a
15
18
19
29
2
4
8
5
4
6
6
5
6
5
C
L
H
H
C
L
C
C
I
C
Search Term/Top 10 Sites
Pages GG
BLs GG
BLs Y!
BLs MSN
Date
PR
AAP
Qual
Type
Hard Money - KDS

1. www.hardmoneyfunding.com/
2. www.businessfinance.com/Hard-Money-Loan.htm
3. www.hardmoneydirect.com/
4. www.kennedyfunding.com/
5. www.economist.com/finance/displayStory.cfm...
6. www.bankrate.com/brm/news/mtg/20000831.asp
7. usinfo.state.gov/dhr/democracy/elections/...l
8. www.tompaine.com/feature2.cfm/ID/9593
9. www.mortgage-investments.com/
10. www.motherjones.com/news/special_reports/...

13
3850
145
77
179000
161000
137000
16700
1610
66600
91
228
80
47
22900
3760
5060
8180
125
7830
165
5170
127
148
709000
491000
258000
332000
1050
298000
197
6976
207
350
212510
50765
52768
56644
1430
50095
Mar-00
Oct-96
Aug-00
Mar-97
ND
Apr-97
May-00
Oct-99
Jan-99
Nov-96
5
6
5
5
8
8
8
7
5
8
3
9
5
13
31
20
44
95
21
53
5
4
4
6
6
6
7
6
4
5
C
L
L
C
I
I
I
I
L
I
Hard Money Lenders - KDS

1. www.bankrate.com/brm/news/mtg/...
2. www.thecreativeinvestor.com/...l
3. www.kennedyfunding.com/
4. www.businessfinance.com/...
5. www.rebuz.com/Directory/...
6. www.realestatepromo.com/money/
7. www.creonline.com/money-ideas/mm-038.html
8. www.reiclub.com/hard-money-lenders.php
9. www.emediawire.com/releases/2004/10/...
10. www.mortgagecreditproblems.com/...

161000
53100
77
3850
3400
599
19700
2630
133000
144
3760
1160
47
228
302
340
1610
361
4950
164
491000
70500
148
5170
2160
2200
3020
602
47100
483
50765
9798
350
6976
5850
9144
4821
983
14929
1098
Apr-97
May-02
Mar-97
Oct-97
Aug-00
Feb-02
Dec-98
Nov-98
Apr-01
Nov-99
8
5
5
6
6
5
5
5
6
5
3
26
4
75
6
7
11
8
36
13
8
5
6
4
7
8
5
8
6
6
I
L
C
L
H
H
I
H
I
I
Hard Money Loan - KDS

1. www.businessfinance.com/Hard-Money-Loan.htm
2. www.bankrate.com/brm/news/mtg/20000831.asp
3. www.lendinguniverse.com/
4. www.kennedyfunding.com/
5. groups.msn.com/InstitutionalPrivateMoney...
6. www.craigslist.org/sfc/fns/49904048.html
7. www.rebuz.com/Directory/...
8. www.mortgage-investments.com/
9. www.gostats.com/categories/mortgages/...
10. www.privateinvestorloans.com/

1410
162000
1070
77
3210000
270000
3400
1610
108000
12
228
3760
41
47
212000
14900
296
125
45500
27
5120
503000
823
144
3880000
123000
2070
1070
6370
58
6264
48640
224
302
107432
40979
4819
1461
298360
124
Oct-96
Apr-97
Feb-01
Mar-97
Aug-02
Dec-98
Aug-00
Jan-99
Dec-00
May-01
6
8
5
5
8
8
6
5
8
3
3
7
83
14
12
30
n/a
55
n/a
72
4
8
6
6
6
1
8
4
2
4
L
I
L
C
O
L
H
I
S
C
Commercial Hard Money Lender - KDS

1. www.kennedyfunding.com/
2. www.businessfinance.com/...
3. www.thecreativeinvestor.com/...
4. www.realestatepromo.com/money/
5. www.gostats.com/categories/mortgages/...
6. www.carpenterleasing.com/hard_money...
7. groups.msn.com/HardMoneyLender
8. www.blackburne.com/investors.html
9. www.aiksaurus.com/result.php...
& host=www.aiksaurus.com&relay=1&original=30
10. www.commercialending.com/

77
1410
53100
599
108000
205
3210000
220
9210
12
47
228
1160
340
45500
135
212000
73
13
60
146
5250
73400
2180
6160
728
3980000
623
81
2110
302
6264
10678
9150
298360
1754
107432
1351
33
1431
Mar-97
Oct-96
May-02
Feb-02
Dec-00
Dec-97
Aug-02
Dec-96
Sep-01
Aug-02
5
6
5
5
8
5
8
5
5
4
3
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
4
6
4
5
7
2
5
4
3
2
4
C
L
L
H
S
C
S
C
S
C
Hard Money Real Estate Loan - KDS

1. www.ineedhardmoney.com/
2. www.kennedyfunding.com/
3. www.lendinguniverse.com/
4. www.barclayassociates.com/sofharmonmor.html
5. www.gracecapitalgroup.com/
6. www.quickoffers.com/home.investorsform.htm
7. www.rebuz.com/Directory/...
8. www.hardmoneybrokers.com/contact.htm
9. www.privateinvestorloans.com/
10. www.realestatelink.net/

14
77
1070
335
66
2560
3400
12
12
14200
53
47
41
65
31
29
296
8
27
125
117
144
823
97
47
336
2070
32
58
509
373
302
224
80
140
580
4819
18
124
608
May-02
Mar-97
Feb-01
Oct-99
Jun-02
May-00
Aug-00
Jun-00
May-01
May-99
4
5
5
5
5
4
6
4
3
5
1
21
15
32
12
7
n/a
n/a
n/a
84
5
6
6
4
4
3
7
4
4
5
C
C
L
C
C
C
H
C
C
H
Hard Money Funding - KDS

1. www.hardmoneyfunding.com/
2. www.americancashflow.com/ravenswood/...
3. www.kennedyfunding.com/
4. www.loanuniverse.com/06130417.html
5. www.lgs.lsu.edu/gen/plan.html
6. money.howstuffworks.com/question498.htm
7. www.hardmoney.com/
8. www.fastcashinrealestateforeclosures.com/...
9. www.followthemoney.org/...
10. www.bapaarts.org/result.php...

13
13100
77
791
77
3910
35
588
32300
872
91
35
47
216
18
2780
13
2990
1430
4
160
2860
144
2690
242
103000
75
33700
11300
42
181
657
302
648
427
36249
172
17316
4286
88
Mar-00
Apr-00
Mar-97
May-00
Dec-98
Jan-03
Jan-99
Jul-02
Dec-98
Jan-99
5
5
5
5
6
8
4
6
6
4
1
6
3
11
n/a
n/a
9
24
n/a
n/a
5
4
6
4
1
4
3
4
3
2
C
C
C
I
O
I
S
C
I
S
Hard Money Financing - KDS

1. www.commercialbancorp.com/...
2. www.rebuz.com/Directory/...
3. www.mortgage-investments.com/
4. www.fastcashinrealestateforeclosures.com/...
5. www.commercialending.com/
6. www.businessfinance.com/Hard-Money-Loan.htm
7. sbd.bcentral.com/bc__305021.aspx
8. www.hardmoneyfunding.com/
9. investment.myrealestatebroker.net/
10. www.lendinguniverse.com/

13
3400
1610
588
12
1410
38300
13
9
1070
44
296
125
2990
60
228
3540
91
1
41
65
2120
1050
34600
2110
5250
1970
168
1
773
88
4819
1461
17316
1431
6264
2043
181
5
224
Apr-01
Aug-00
Jan-99
Jul-02
Aug-02
Oct-96
Mar-04
Mar-00
Nov-03
Feb-01
5
6
5
6
4
6
8
5
3
5
95
3
n/a
57
17
n/a
n/a
n/a
21
34
4
7
4
4
4
4
5
5
3
6
C
H
I
C
C
L
H
C
C
L
Hard Money Mortgage - KDS

1. www.mortgage-investments.com/
2. www.allcityservices.com/hardmoney.html
3. www.lendinguniverse.com/
4. www.dandeassociates.com/hard-money.htm
5. www.marsacademy.com/home-loans-and...
6. www.gostats.com/categories/mortgages/...
7. www.commercialending.com/
8. www.hardmoneyfunding.com/
9. www.atlantamortgagegroup.com/HardMoney.htm
10. www.metmtge.com/main.htm

1610
15
1070
23
51400
108000
12
13
108
25
125
37
41
152
137
45500
60
91
81
126
1050
92
773
765
1650
6160
2110
168
274
240
1461
129
224
773
1379
298360
1431
181
69
438
Jan-99
Aug-00
Feb-01
Jun-02
Dec-96
Dec-00
Aug-02
Mar-00
Jan-99
Jan-98
5
5
5
6
7
8
4
5
5
5
1
5
9
13
43
n/a
6
n/a
47
32
4
4
6
5
2
2
4
5
4
4
I
C
L
C
S
S
C
C
C
C
Search Term/Top 10 Sites
Pages GG
BLs GG
BLs Y!
BLs MSN
Date
PR
AAP
Qual
Type
Bridge Loan - KDS

1. www.realestateabc.com/insights/bridge.htm
2. www.bankrate.com/brm/green/mtg/mort3o.asp
3. www.investopedia.com/terms/b/bridgeloan.asp
4. www.help-finance.com/
5. www.investorwords.com/581/bridge_loan.html
6. www.kennedyfunding.com/
7. www.entrepreneur.com/article/...
8. www.pine-grove.com/loan/bridge.htm
9. www.windermere.com/index.cfm?fuseaction...
10. loan.yahoo.com/m/closing4.html

14800
162000
26800
149
59500
77
209000
579
29700
741
6550
3760
401
93
3750
47
12000
87
591
356
264000
503000
22200
298
51700
144
124000
754
31800
64300
850520
48640
8085
627
18596
302
51608
715
19283
832
Dec-98
Apr-97
Feb-00
Jun-00
Jun-98
Mar-97
Jan-97
Jan-97
Feb-97
Dec-98
7
8
6
5
7
5
8
5
6
8
1
2
4
n/a
9
7
10
13
15
24
6
5
5
5
4
6
6
6
6
6
I
I
I
L
I
C
I
O
C
I
Bridge Loan Mortgage - KDS

1. www.bankrate.com/brm/green/mtg/mort3o.asp
2. loan.yahoo.com/m/closing4.html
3. www.pine-grove.com/loan/bridge.htm
4. www.ifslearning.com/fr/qualifications/...
5. mortgage-loans.weberblog.com/...
6. www.findspot.com/bridge-loan.htm
7. www.arcscommercial.com/loan_programs/...
8. www.goapply.com/tools/...
9. www.realestatejournal.com/buysell/mortgages/...
10. www.lasallebank.com/articles/mortgage_var.html

14800
162000
26800
149
59500
77
209000
579
29700
741
3760
356
87
211
915
2020
45
3990
2440
284
499000
63800
739
590
221
11700
125
16300
78600
1400
48577
833
717
3314
4
5903
369
21522
21319
5469
Apr-97
Dec-98
Jan-97
Mar-01
ND
Oct-97
Jan-98
Jan-00
Dec-98
Dec-98
8
8
5
6
0
6
4
7
8
6
n/a
n/a
n/a
n/a
30
9
65
n/a
n/a
n/a
6
6
6
3
2
2
5
5
6
5
I
I
O
I
S
S
C
L
I
C
Commercial Mortgage Refinance - KDS

1. www.adminlabs.com/
2. www.lendingtree.com/stm/default.asp
3. mortgage-refinance.weberblog.com/...
4. www.homeresearcher.com/homepages/...
5. www.investing-place.com/topics.php/...
6. www.pfsimortgage.com/
7. www.erate.com/commercial_mortgage_...
8. www.prweb.com/releases/2004/10/...
9. movies.buzzsite.com/
10. www.emediawire.com/releases/2004/10/...

117000
10300
2890
7530
321
4400
149
392000
12700
134000
1930
59800
1170
314
109
225
122
26300
68
4950
2500
2670000
414
51600
931
696
604
160000
21
47500
4766
130766
10
8188
1011
777
486
57066
10
15078
Mar-04
Dec-98
ND
Feb-01
Nov-02
ND
Nov-99
Jan-98
Jun-01
Apr-01
6
7
0
6
5
5
6
7
0
6
n/a
8
n/a
n/a
n/a
n/a
n/a
67
27
80
3
4
2
2
4
4
6
6
2
5
C
L
S
S
H
C
L
I
S
I
Hard Money Bridge Loan - KDS
1. www.kennedyfunding.com/
2. www.metmtge.com/main.htm
3. www.loanuniverse.com/06130417.html
4. www.adminlabs.com/
5. www.aiksaurus.com/result.php?Keywords=...
6. www.fastcashinrealestateforeclosures.com/...
7. www.mortgage-investments.com...
8. www.businesspatrol.com/tradeleads/...
9. www.carpenterleasing.com/hard_money_...
10. aaa-mortgagebuyers.com/...
77
25
791
117000
9210
588
1610
49500
205
62
47
126
216
1930
13
2990
125
98
135
14
146
240
2610
2500
81
34600
1050
1690
728
35
302
438
648
4766
33
17316
1461
878
1754
37
Mar-97
Jan-98
May-00
Mar-01
Sep-01
Jul-02
Jan-99
Feb-01
Dec-97
May-99
5
5
5
6
5
6
5
6
5
5
1
16
34
n/a
n/a
n/a
81
72
79
n/a
7
5
6
3
2
4
4
4
5
5
C
C
I
C
S
C
I
L
C
C
Real Estate Bridge Loan - KDS
1. www.windermere.com/index.cfm...
2. www.help-finance.com/
3. www.realestateabc.com/
4. www.deadlinenews.com/
5. www.century21.com/learn/glossary.aspx...
6. www.kennedyfunding.com/
7. www.bankrate.com/brm/green/mtg/mort3o.asp
8. www.business.com/directory/...
9. dmoz.org/Business/Real_Estate/...
10. dir.yahoo.com/Business_and_Economy/...
29700
149
14700
59
33200
77
162000
257000
1440000
3070000
591
93
6550
286
2640
47
3760
15600
394000
125000
31400
288
260000
1290
83000
146
494000
196000
5540000
1930000
19283
627
850520
1160
52531
302
48640
67217
1600288
20066
Feb-97
Jun-00
Dec-98
Mar-00
Dec-98
Mar-97
Apr-97
Dec-96
Jan-99
Mar-00
6
5
7
6
7
5
8
7
9
8
n/a
28
n/a
n/a
n/a
9
18
n/a
n/a
100
6
5
7
4
3
6
6
6
7
7
C
I
I
I
I
C
I
H
H
H
Rehab Loan - KDS
1. www.nationalcitymortgage.com/...
2. www.hud.gov/offices/hsg/sfh/203k/...
3. www.hopkinsmn.com/housing/housingrehab.html
4. www.pueblo.gsa.gov/cic_text/housing/...
5. www.co.pierce.wa.us/text/abtus/ourorg/...
6. brgov.com/dept/ocd/housing/rentrhab.htm
7. www.loantek.com/equity_rehab.jsp
8. www.unitedspinal.org/pages.php...
9. www.orlandosentinel.com/features/home/...
10. www.ci.watsonville.ca.us/departments/...
9570
122000
806
18500
23300
11300
131
2220
93600
3630
349
11100
122
2560
650
8
67
679
4230
62
7360
540000
668
160000
12500
2230
248
684
179000
1180
10851
333508
835
78254
3813
1555
345
7957
47249
2446
Nov-98
Jun-97
Aug-00
Feb-97
Nov-96
Apr-03
Dec-96
Mar-03
Dec-97
Jan-98
5
8
5
9
5
5
5
7
7
6
6
1
n/a
n/a
n/a
18
9
n/a
n/a
25
6
5
4
4
3
4
6
4
3
4
C
I
I
I
I
I
C
I
I
I
Non Conforming Loan - KDS
1. www.investorwords.com/3310/...
2. www.wizard.com.au/borrowerschoice...
3. www.infochoice.com.au/banking//...
4. www.nva-mortgage.com/...
5. smh.com.au/business/money/tools/...
6. www.stuff.co.nz/stuff/...
7. www.rbcmortgage.com/jumbo.asp
8. answers.google.com/answers/threadview...
9. www.ahfc.state.ak.us/Department_Files/...
10. www.efanniemae.com/singlefamily...
59500
651
3
521
317000
127000
173
93400
3620
10600
3750
86
267
175
2060
17800
55
3730
139
194
53500
722
0
736
1100000
310000
1030
79000
3740
8720
18596
6911
2
452
110036
57642
2107
5732
2167
1107
Jun-98
May-02
Jul-01
Mar-00
Dec-96
Aug-00
May-02
Aug-02
Jan-99
Feb-01
7
4
6
5
7
7
6
9
6
7
2
9
n/a
1
27
74
55
n/a
58
88
4
4
5
6
5
4
4
4
4
4
I
C
L
C
C
I
C
I
I
I
Private Money Lender - KDS
1. www.c-loans.com/investors.html
2. www.ad-free.net/loans.htm
3. www.businessfinance.com/...
4. www.findspot.com/private...
5. www.mortgages-expo.com/...
6. forum.jowood.com/showthread....
7. plainfield.bypass.com/index.php...
8. www.mortgage-investments.com/...
9. www.compactlaw.co.uk/freeinfo/...
10. www.reiclub.com/articles/...
111
29100
1410
115000
337
70800
37900
1610
3270
2630
59
2370
228
2020
199
244
1450
125
352
361
2040
2100
5210
11300
770
57700
1570
1050
1680
579
1127
1470
6264
5636
462
2649
50
1461
3016
815
Oct-99
Dec-02
Oct-96
Oct-97
Aug-03
Jul-01
Dec-96
Jan-99
Jun-01
Nov-98
5
5
6
6
6
6
5
5
6
5
49
n/a
n/a
n/a
n/a
n/a
23
n/a
n/a
n/a
6
2
4
2
5
1
2
3
3
6
C
S
L
S
L
O
S
I
I
I

Average, Median & Total Figures

Most Popular TLDs
Avg Pages GG
Median Pages GG
Avg BLs GG
Avg BLs Y!
Median BLs Y!
Avg BLs MSN
Avg Date
Avg PR
Avg Qual
Med. Qual
Type
dmoz.org - 4
bankrate.com - 6
businessfinance.com - 10
c-loans.com - 5
hardmoneyfunding.com - 4
help-finance.com - 4
kennedyfunding.com - 10
lendinguniverse.com - 4
loanuniverse.com - 4
mortgage-investments.com - 6
rebuz.com - 7
steelheadcapital.com - 4
89,469
1560
50,555
199,693
2055
53,004
Jun-99
5.75
4.89
5
# Cs - 84
# Is - 62
# Ls - 41
# Hs - 26
# Ss - 22
# Os - 5

Analysis

Quality of Results:

Overall the quality of the results at Google for these searches was positive. There were several outstanding results for a few of the searches, and several searches for which none of the 10 results were acceptable (non conforming loans, rehab loan, commercial mortgage refinance). My grading on the quality was generally harsh - if I thought that an average user searching for this term would not find the information useful, I graded 4 or below. Slightly useful sites received a 5 or 6, while results with a quality grade 7 and above were quite positive.

For several searches the same result was listed twice (or more), in these instances, my grading may vary based on how well the result was attuned to the search. For example, kennedyfunding.com received a grade of 6 for a search for "bridge loan", but a 7 for "hard money bridge loan" as their page deals more specifically with that subject.

PageRank of Sites & Pages:

The bar chart above shows the correlation (or lack thereof) between PageRank & Quality for the 24 search terms measured. Sadly, PageRank's once useful measure of quality has declined rapidly as webmasters and optimizers used it as a means to manipulate the rankings. As further proof of this, the average spam page's top-level domain (TLD) had a PageRank of 5.5. Measurements of page PR were not used for this report due to the infrequency of PR updates and the relative uselessness of the data that would have resulted.

PageRank is still an interesting measure in this report, however. Of the 240 sites, 153 were unique TLDs. From these, only 14 had a PageRank of 4 or under. From this, I infer that it is necessary to have at least the importance of a PR 5 to be consistently competitive for a search phrase in the commercial real estate financing sector. Indeed, the high average PageRank of 5.75 across the survey indicates that the power of the links to a website still has a strong influence of high rankings at Google.

Types of Results:

Each result was fit into 1 of 5 categories:
1. (C) Commercial pages - direct company seeking business
2. (L) Listing pages's - offers listings/services for others; an indirect commercial site; i.e. classifieds, referrers, etc.
2. (S) Spam pages - offering useless jargon/links or PPC ads without unique content/services
3. (I) Informational pages - providing information about the search term; i.e. articles, definitions, etc.
4. (H) Hub pages - providing primarily links to resources offering information/services; i.e. directory pages, etc.
5. (O) Other pages - pages which did not fit the classification system or where classification was unclear

One of the most important and interesting measurements for this report was the category or 'type' of result each URL fit into. Out of 24 search terms and 240 results, 84 were direct commercial websites attempting to make a 'sale' to the visitor. These sites are certainly appropriate for all of these search terms as users searching could reasonably be expected to seek companies who could fulfill their needs. The commercial results were often the most relevant and directly related results, although they often provided biased or skewed information on the subject.

AllinAnchor Position:

At one time, allinanchor position was practically synonymous with good rankings at Google. It is clear from this study that this trend has fallen off significantly over the past 18-24 months. Many sites positioned in the top ten were nowhere in the top 100 (or even 1000) allinanchor results for the same search at Google. The use of anchor text to boost website rankings into top positions may still be somewhat effective, but it is certainly no longer the over-powering criteria that it once was.

The sponsor of this study (AvatarFinancial.com) is #1 for the allinanchor search for almost half of the search terms above, yet appears nowhere in the top 20 results for any of the searches. Looking at the allinanchor results, many are spam sites, commonly search engine results scraped pages, that are utilizing anchor text to gain a boost. Luckily, Google has identified this issue and dealt with it.

Many forum threads and SEOs have long been questioning the value of allinanchor, and it appears that, at least for this industry segment, only slight value is placed on the use of direct, corresponding anchor text. In particular, these searches did not have a single result that ranked in the top 5 for allinanchor searches: private money lender, real estate bridge loan, commercial mortgage refinance, bridge loan mortgage. Furthermore, many of the top 10 sites were absent from the allinanchor results entirely.

Age of Results:

It's difficult to look at the age of top results without raising an eyebrow. Clearly, there is a correlation between older sites and better rankings. Many theories exist as to why this happens, but it is clear that sites launched after 2001 are having an exceptionally difficult time being listed for searches in this industry. The average age is June of 1999 - more than 5 years old. The results show a total of only 34 sites from 2002, 2003 & 2004 out of 240 total sites. The only outlier is adminlabs.com, which despite being listed in Archive.org only since March of 2004, is listed #1 for 'Commercial Mortgage Refinance' and #4 for 'Hard Money Bridge Loan'.

With age playing such a big factor, I thought it appropriate to list some of the most likely explanations for why Google is valuing age so highly.

  1. Age of Links
    This argument supposes that Google values links that have longevity and staying power, rather than short-term links. However, the results above would indicate that the most valued links are very, very old indeed, dating back to the nascent beginnings of Google's index itself.
  2. Better/More Links are Inherent to Older Sites
    The older a site is, the more time it has to gain more links and more valuable links from other sites. This argument, while compelling, can be easily disproven by poorly ranking sites that have far better/more valuable links than sites in the top 10. Several of the searches above, for example hardmoneyfunding.com & kennedyfunding.com, have comparatively very few links to them from external sites, yet rank exceptionally well based on other factors. Many of the competitors to these sites have 10X or more the number of links as well as a greater number of links from relevant, high ranking sites/pages.
  3. Age Helps Preclude Spam Sites
    One of Google's biggest issues in providing quality search results is to reduce the occurrence of so-called search engine spam results in the top listings. Age is an excellent method to prevent spam results from appearing in the search results, because search spam has only become popular over the last 3-4 years. Unfortunately, this method also hurts newer, non-spam sites and dramatically reduces the growth and quality of the web.

Size of Websites

The size ranges of sites was incredibly varied, resulting in averages and medians that were nothing alike. Overall, the average number of pages a site had in Google's index was 89,469 while the median sites had only 1560 pages. The standard deviation was almost 400,000, meaning that results were vastly skewed, especially on the top. Several sites, like dmoz.org, yahoo.com and others resulted in a practically meaningless average. We can look at the overall data and the median number, however, and determine that overall, sites with under 500-1000 pages did not fair well, with a few notable exceptions under 100 pages (kennedyfunding.com, hardmoneyfunding.com, steelheadcapital.com).

The search optimization industry often equates large sites with better rankings and this report certainly lends some additional evidence to that theory. However, overwhelming (10,000+) size does not appear necessary to rank well. Several quality, niche sites that lack both size and high numbers of backlinks continue to thrive in the top 10.

Number of Links

Once again, the massive difference between the average and median for the results indicates a high level of skewing on the upward side. Yahoo!'s linkdomain command proved to be the most useful and consistent measure of links The average for all 240 results was 199,693 while the median was 2055. With 120 sites having 2055 or fewer links or fewer, it's clear that Google considers numerical superiority of links to be only a small factor in ranking. As many SEOs have surmised, the quality, theme & relevance of links may be much more influential.

This report was not able to measure the quality of links to sites. However, the SOCEngine development team is working to create more advanced link analysis tools to help analyze the theming and relevance of a particular link.

Conclusion of Analysis

Four specific pieces of data stood out from this analysis.

  1. For one reason or another, age of site appeared to be the most dominant factor in top ranked sites vs. non-ranked sites.
  2. Certain small sites with relatively few links (kennedyfunding.com, steelheadcapital.com, hardmoneyfunding.com) were incredibly successful, eclipsing the dominance of many larger, more linked to sites (reiclub.com, realestateabc.com, realestatepromo.com).
  3. Pages located on sites (TLDs) with PageRank of 4 or less were virtually absent from the top results.
  4. Hub sites & pages were the least likely of the major types to be listed in the results, despite often being of the highest quality & relevance.

Google's results suggest that factors beyond the current SEO knowledge exist that are helping to create the results for many of the search terms. A reasonable hypothesis could be made that suggests the use of manual approval of certain sites/pages to appear in the results, although this clearly does not dominate the SERPs in this segment, as evidenced by the nearly 10% of sites that were spam (22/240).

Additionally, the evidence here suggests that a careful probe of the smaller, successful sites is critical, along with a review of possible other factors that could be influencing the results. This report certainly suggests that a monitoring, scraping tool would be highly useful in order to monitor the results on a consistent basis and examine theories about ranking movement.

SeoMoz

7 comments:

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