2/17/2008

Using Directories For Building Links

Building quality links back to your website is crucial for high rankings in the SERPS. To get your link building started it is a good idea to submit your site for inclusion in directories.

What is a directory?

A directory is a sorted, classified collection of resources, and a web directory has the added benefit of linking directly to the resource. A web directory is divided into categories and subcategories, placing an individual entry in an area with other similar and relevant entries.

The most important directories

DMOZ, the Open Directory Project is the single most important directory. It carries the extra weight due to several factors.

  • No paid inclusions; inclusion is based on quality
  • Submissions are reviewed by a human editor
  • The directory is frequently copied and used by other directory sites. The most important DMOZ clones are Google Directory and Alexa.
  • No guaranteed inclusions

The Yahoo! Directory is another important directory. Much like DMOZ submissions are reviewed by humans, and web sites wishing to be included must meet some quality guidelines. A review for inclusion costs US$299 (nonrefundable), with a recurring annual fee of US$299 to maintain the listing. Inclusion is not guaranteed.

Other directories

Beside these there are thousands upon thousands of directory sites, with different rules for inclusion. Some are completely free, some require a reciprocal link back, and some are fee based. Some are general, and others are focused on some particular topic. The quality of these directory sites vary. When chosing which directories to submit to remember that no links to your site can hurt you in the search engines (if that wasn't the case a company could bomb its competitor with "bad links" to hurt their rankings). So the only potential loss when submitting to a bad quality directory is your time, valuable as it may be.

Example directories

Are directories the be all-end all of link building?

No. Directories should be a part of your link bulding strategy, but they should not be your main focus. Go for the most important ones, and then pick a few quality directories focused on your topic.

10 comments:

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