3/25/2008

Google Ads Manager - Easier Way To Handle Web Ads

Official Google Blog recently announced a new service - Google Ads Manager. In a nutshell, it is a control center for all the ads have in your website, or blog. If you need to edit the HTML, templates or blog widgets to get a new ads reflected on the website, this is definitely what you are looking for. It helps you to manage all ads in one central place. Also with Google AdSense the biggest player in the ad network industry, it’s pretty convincing that publishers will want a Google Ads Manager account.

Google Ads Manager is currently on invitation only, why not request for an invitation? I’ve submitted mine.

How to access Google Ad Manager - Features and Invitation Apply link
As a reported Google Ad Manager is alive and kicking and available at bellow:
It says -

” it is a hosted ad management solution which is free that can help you sell, schedule, deliver, and measure all of your directly-sold and network-based inventory.

  1. Decrease training time and trafficking steps with simplified tagging and inventory management.
  2. Ensure quicker ad delivery and fewer reporting discrepancies.
  3. Pay nothing for ad serving, feature upgrades, or system maintenance.

Here are the most important features -

Inventory management

Inventory levels: Define inventory at granular levels for more efficient line item creation and trafficking. Use ad slots to generate Ad Manager tags for your pages, ad placements to group related ad slots, and ad products to bundle and sell inventory packages with the same cost and targeting criteria.

Inventory availability tracking: Easily confirm whether ad impressions are available for specific dates, placements, and targeting criteria. Avoid overbooking and underselling.

Simple ad tag generation and management: Copy and paste tags directly into your HTML. Avoid the need to re-tag your site when you change the way you sell your inventory. (Available upon request: iframe tags.)

Yield optimization

Optional AdSense Integration: Use AdSense to fill unsold inventory or compete on price against other ad networks.

Ad targeting

Built-in targeting options: Target ads to your site visitors’ geography, bandwidth, browser, browser language, operating system, and domain.

Customizable targeting criteria: Target ad impressions by passing your own custom key-value pairs to Ad Manager.

Trafficking, ad delivery, and order booking

Delivery options: Choose one of five delivery types (exclusive, priority, standard, remnant, or house) to determine, automatically, how ads may be delivered.

Frequency capping: Set multiple levels of frequency capping, which limit the number of ads the same visitor sees over a minute, hour, day, week, month, or lifetime.

Proven Google infrastructure: Enjoy fast, reliable ad delivery and load time.

Support for various ad pricing models: Choose from cost-per-thousand-impressions (CPM), cost-per-click (CPC), and cost-per-day (CPD).

AdSense integration (optional):Consistently deliver the highest-paying ad by enabling AdSense.

Creatives and rich media management

Rich media support: Use tags from a variety of rich media providers.
Free ad creatives hosting: Save bandwidth and costs.
Redirect creatives support: Easily track ads from a third-party network, affiliate provider, or other URL you provide.

Reporting

Multiple reporting options: Run reports on order delivery, inventory performance, or overall sales.

Detailed reporting: Break down reports by date, line item, placement, advertiser, and other categories.

Fast report generation: Create reports in seconds.

Interactive views: Sort data, add or remove columns, review different data subsets, and make other edits without having to leave the page or run a new report.

Media Rating Council (MRC) accredited: Feel confident in Google Ad Manager’s ad impression measurement process, accredited by the Media Rating Council to be fully compliant with Interactive Advertising Bureau standards.

User interface

Search functionality: Locate order, inventory, or advertiser data from any page in Ad Manager.

Intuitive workflows: Quickly and easily create orders, approve orders, and review status of orders. Decrease training time and trafficking steps.
AdSense channels integration: Import your existing AdSense channels into Ad Manager (optional).
Browser session support: Use your browser’s ‘Back’ button and other built-in navigation without losing data.

Administration

Access controls: Set various viewing and editing permissions for your team. Define individual workflows for sales managers, sales reps, administrators, and traffickers.

Contacts organization: Store and manage advertiser and agency company information.

Link to obtain invitation for Google Ad Manager


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